Member-only story
How to Turn Instagram Reel Viewers into Followers
An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.
What are Instagram Reels?
Instagram Reels are vertical videos up to 90 seconds long. They appear on Instagram’s infinite-scroll feed, constantly adapting to a user’s activity and preferences to keep them hooked.
Reel creators are encouraged to stitch clips together, add stickers and polls, use filters, and add text or captions to their creations. Some of the most popular reels follow trends (sharing common music, challenges, and edits) adapted to the user’s unique experience. These creative trends are often taken from TikTok, which has a similar structure to Instagram Reels. The approach taken to these two platforms should be slightly different, so here we’ll focus on how to turn reel views into followers on Instagram.
