If Your Social Media Feels Hollow, Here’s How to Post with Purpose

How to Build a Social Media Marketing Funnel to Get Loyal Customers

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Sometimes our social pages feel like a big jumble of targeting and scrambling for engagement.

This is stressful.

We all need organization and structure to get our campaign back on track, and a social media marketing funnel may be exactly what you need.

Categorizing your posts in your social media content calendar may be the key to bringing some diversity back into your page. These categories should be based on where in the marketing funnel your audience is at.

Here’s how to do it:

Social Media Marketing Funnel Stages

#1. Awareness

The first step in the funnel is to raise awareness about your brand and products.

Photo by nine koepfer on Unsplash

This can be done by creating engaging content, such as videos, images, and blog posts, that will attract the attention of potential customers. Utilize your social media platforms to share this content and reach a…