Why Your Business Should NOT Focus on Social Media

The Disadvantages of Social Media Marketing

Photo by Surface on Unsplash

Managing, building, growing, and maintaining a social media page is a lot — especially if you’re a small business with plenty to do already. And we all know one channel isn’t enough, so you also have to create a vertical cross-posting strategy to reach customers on multiple platforms.

Social media marketing is a lot of work, and it will only be worth it if you can give it 110%.

So if you’re at a stage where you’re weighing the pros and cons of social media marketing, this one’s dedicated to you.

Now, as a social media marketer myself, I can boast about how social media is an effective tool for building your brand to try and sell you — but I won’t. There is a lot of consistency and effort needed for growth in social media.

I’m only going to give you reasons why implementing social media marketing is a TERRIBLE path for you to take.

Once you get the ball rolling, things start piling on and on. The social media marketing disadvantages are still hidden behind the likes and comments you’re getting. You think you’re in the clear, but it takes some serious consistency and effort to actually see results.