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The Best Hashtags for Social Media Aren’t the Most Popular Ones. Follow This Strategy Instead.
The best hashtags for social media marketing are not the most popular. Social media marketing hashtags have some do’s and don’t’s that can make or break a social strategy. I‘ve outlined some key points I follow for effective hashtag use throughout the three leading platforms my clients use: Instagram, Twitter, and TikTok.
Each of these social media channels uses a slightly different algorithm, so it’s important to curate your strategy for each platform individually. It’s important to tailor your strategy to each platform differently based on how the algorithm works — cross-posting just won’t cut it. I highlight an alternative strategy to cross-posting in another article, but here I’d like to talk about how each social media algorithm uses hashtags to help you reach a bigger audience.
Before I get into platform specifics, I’d like to talk about the different hashtag strategies across all platforms.
How to Use Hashtags Effectively in Social Media Marketing
No longer the pound or number sign, the # symbol has taken on a new name in the social media world. The hashtag helps users categorize and label posts on social media (similar to keyword tags on blog posts). But as a…
